Sony POV Action Camera Launches To The Market
Sony announces the launch of 2 action cameras to the market – the HDR-AS10 and HDR-AS15.
Weighing in at approximately65 grams (with battery), the new Sony Action Camera (HDR-AS10) will be an ultra compact point-of-view shooting solution for adventures on the mountain, in the water, and anywhere else the action happens. Supplied with a rechargeable battery, adhesive mounts, and a rugged waterproof case featuring a universal tripod mount, built to handle extreme environments so you can concentrate on safety and composition while capturing full 1080P HD videos.
Within the waterproof housing, the camera is waterproof down to 60 metres and has a shock resistance rating for up to five foot drops plus dirt and dust resistant seals that help make it impervious to mud, snow, rain, and grime.
The ‘bigger brother’ of the 2 models, the HDR-AS15 will be Wi-Fi enabled. The built-in Wi-Fi works with the free PlayMemories Mobile™ application that allows users to instantly share their content to a smartphone and also allows control of the camera with any Wi-Fi compatible device. Additionally, Wi-Fi enabled mobile phones and tablets running the app can pull optimized movies and photos from the HDR-AS15 camera without requiring a special cable. Once copied, you can use an available 3G or 4G cell network to upload your memories and share them via email or social media networks.
“Only Sony can deliver a technology-packed point-of-view action camera that provides simple operation, high quality content, and Wi-Fi capability in a durable package.” said Hidenori Toyoda, director of the camcorder business at Sony Electronics. “And with various mount options, the Sony Action Camera lineup is so versatile it can easily keep up with even the most extreme lifestyle.”
Both models will offer Sony’s hallmark SteadyShot® image stabilization, found in its portfolio of digital imaging products, which compensates for greater degrees of camera shake to deliver stunningly smooth video. In addition, innovative technology adds roll stability for even smoother video capture. An ultra-wide angle Carl Zeiss® Tessar® lens captures all the action in a 170-degree wide field view with pin-sharp clarity whether you are on the slopes or hitting the trails. No other mountable camera combines such advanced image stabilization and optics with a rugged exterior and convenient Wi-Fi connectivity.
Five video modes can capture all the glory, with a class-exclusive 4x slow mode in 720p HD. Extreme sports athletes and enthusiasts will enjoy HD SLOW 2x (1280 x 720, 60p) and HD SLOW 4x (1280 x 720, 120p) that shoot slow motion, which is ideal for studying and refining form and technique. For traditional shooting methods, the camcorder also offers several different resolutions to suit your needs: Full HD (1920×1080 30p), STD HD (1280×720, 30p), SD VGA (640×480, 30p).
The camera also features Interval Still Recording mode for photo capture. When activated, the device automatically takes still images at pre-set intervals for impressive time-lapse photography.
The video camera’s compact, lightweight body will also house a 16-megapixel “Exmor® R” CMOS image sensor to realize stunning low-light sensitivity with improved image clarity and drastically reduced grain. Operation is as simple as pressing a large start/stop button. The camera also features expandable memory with a Memory Stick Micro™ and Micro SD/SDHC card slot, a built-in stereo microphone to capture all the exciting sounds of your adventure, and an HDMI® output to share your video with friends and family on your HDTV (HDMI cable required, not included). Sony’s new device is also Mac® and PC compatible with upload to social sharing sites like Facebook® and YouTube™.
The Sony HDR-AS15 Action Camera with Wi-Fi will be available in September and is available for preorder now at Dogcam Sport for £289.95.



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